On.Board project
PURPOSE
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Promote dialogue and good communal living habits among the diverse neighborhood of Santa Rosa.
ROLE
Co - Creator
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Lead design concept and graphics
Context research
Workshop creation and leading
Community engagement
2015
Bogotá - Colombia
Santa Rosa campaign aimed to promote communal living through bringing art and encouraging five simple daily actions among the members of the community.
Santa Rosa is a special neighborhood in Bogotá which hosts a very diverse type of population, here people live from different backgrounds and regions of Colombia. This diversity has brought great cultural opportunities, but also some social and communal living problems. Due to this fact, the initiative created a set of basic actions and rules to live together.
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The organization, Projeter Sans Frontières, invited On.Board to guide this process and develop with the community a manifest and a campaign to promote social inclusion within the neighborhood.
Based on the main challenges that the community was facing, and through participatory workshops with the community, five communal living principles were established. There were five small actions that represented respect for each other and aimed to minimize conflicts among the members of the community
Different communicative strategies were designed, those include graphic pieces, cultural events in the neighborhood and the creation of a group that lead the promotion and empowerment of the five actions.
