PURPOSE
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Development of a brand and graphic identity, that no only communicates the great benefits of urban and organic gardening, but also the social and environmental mission of Sembrando Confianza. Create a unique language that speaks from and to all stakeholders of the brand (Customers, Community and diverse organizations).
ROLE
Designer
Brand Developer
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2015
Bogotá - Colombia
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Sembrando Confianza is an initiative which promotes organic and urban agriculture, committed to social, cultural and environmental responsibility.
On.Board project
Working closely with different communities and organizations, at On.Board, we have discovered the power that design has to communicate great sustainable initiatives to express clearer content of their work and reach the right audience. Bearing this in mind, developing a brand for “Sembrando Confiancia" (Planting Trust) a PSF’s initiative, had the purpose of highlighting their special way of operating and representing the different target groups. It works while communicating the initiative's values and competitive advantage.
